Our Story

Garage to greatness. Growth through smart acquisition, opportunity and diversification.

We began our business for the best reason in the world. Family.

Our achievement is a story of garage to greatness – a couple of guys who started making better paints; for better profit opportunities; to make money to provide for their families. This remains the core of our successful business model because we attract people who appreciate the same work ethic and reason to go to work every day and do their best.

Today, Promac is more than Promac Paints. We manufacture and distribute bespoke paint brands for major retailers such as Massmart (Builders Warehouse, Makro and Game), Chamberlains, Paint Trade, K Carrim Hardware and Paintsmiths – lasting relationships built and sustained through unequalled quality, service and value.

We also supply a full scope of paint gear – iPaint as well as representing international brand Harris brushware and allied products.
Beyond paint and coatings with an extensive range in colour, texture and application, varnishes, waterproofing, brushes and rollers, preparation and clean-up materials for all your needs – home and industry – Promac has diversified into alternative areas, such as rubber tyre recycling.

With XTyre in our stable, our passion for world-leading standards and a healthy planet is a genuine commitment. This business is the future – transforming rubber chippings into molasses, moulded into rubber matting, copings, pallets and over 100 different products. 

Promac also has a pharmaceutical manufacturing and contract packaging business, Amaris Laboratories. Why? Well, paint is chemistry, isn’t it? Not so different, except in application. We are driven by innovation and opportunism – and it works.

Over three decades, we have become one of the largest privately owned manufacturing business in our industry – and more.

We have grown to become over 700 people strong – an association of diverse businesses and we celebrate our sweat at every opportunity.

Join our Promaction. We’re ready.

Bespoke Brands

Presenting the additional brands under our manufacturing portfolio

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